Our Mission & Vision

Founder Focused, Franchise Friendly, Families First

At Unleashed Brands, we partner with best-in-category brands that are invested in helping children learn, play, and grow to support and expand their concepts. We believe there’s something for every child on the “Candyland Board of Life” ​and within our portfolio, we are able to help parents simplify the process and path to greatness for their children. Our mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences.

animated image of kids on candy land board

Unleashed Brands currently has seven family brands in our portfolio. Learn more about Our Brands and what we’re looking for in Prospective Partners.

our history

  • Against all odds, the first Urban Air location was opened by Michael and the Browning family with unwavering family support and sheer determination. With no outside investors and facing skepticism from landlords and banks, this milestone marked the beginning of a journey-proving that grit and vision can overcome even the toughest challenges.
    2011
  • Urban Air began franchising and quickly became one of the fastest-growing franchise concepts in the country, earning recognition as a top franchise by Entrepreneur. 

    2014
  • Transformed the trampoline park industry by introducing the Adventure Park, redefining family entertainment with innovative attractions and unforgettable experiences. 

    2017
  • During its rapid expansion, Urban Air strategically hired key Executive Team talent to support and sustain its extraordinary growth. This period also marked a significant milestone with the brand's first private equity investment, providing the resources and expertise needed to accelerate its rise as a leader in the family entertainment industry. 

    During the challenges of Covid-19, Michael's vision for Unleashed Brands was born. As a parent navigating life after lockdown, he recognized the need for more engaging, accessible activities for kids. This struggle sparked the idea to create the platform of companies making life easier for parents while inspiring joy, growth and adventure for children. Unleashed Brands was built to meet this need and redefine family experiences. 

    2019
  • During the unprecedented challenges of the Covid-19 pandemic, we achieved an extraordinary milestone-retaining every location and emerging stronger than ever. This accomplishment reflects the strength of our model, the dedication of our team, and the unwavering support of our community.

    2020
  • Unleashed Brands was established as a premier platform of family-focused brands with the acquisition of Snapology. This milestone was quickly followed by the additions of The Little Gym and Premier Martial Arts, solidifying Unleashed Brands' mission to inspire, engage and empower children and families through a diverse portfolio of best-of-class experiences.

    2021
  • Unleashed Brands continued its growth journey with the acquisition of Class 101 and XP League. This milestone was bolstered by the addition of a new private equity partner, setting the stage for the next phase of platform expansion and innovation.

    2022
  • With the acquisition of Sylvan Learning, Unleashed Brands reached a significant milestone, surpassing $1.1B in systemwide revenue and expanding to over 1,300 open and operating locations.
    2024

Our Vision

To become a trusted partner to parents by offering quality, vetted kids’ programming across all areas to help them explore new interests, develop new skills, and grow into happy, successful adults.

2022 Unleashed Brands Unstoppable Vision Casting - Michael O. Browning Jr.
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